Merely having a social media marketing company strategy does not guarantee visibility and reach. It is a fast evolving platform which although earlier considered unviable for a marketing strategy to be carried out, has now emerged as rock-solid platform, most far-reaching and creative advertising options, and plenty of free opportunities to spread your content to a larger audience.
Thus with rising competition and emerging market players looking to exploit the potential customer base, making your mark and maintaining the same prominence can be a challenging task. It is important to stay updated and understand the trends in social media marketing to present the most compelling and engaging strategies:
- Dominance of Real Time Updates – while social media is already real-time in nature, the degree of immediacy is set to enhance with more in-the-moment supporting applications like Snapchat or Instagram, which allow more on-the-go captures of life’s moments.
- Options to Buy – Facebook and Pinterest introduced the direct ‘buy’ button for advertisers and users which instantly gave the audience a direct choice of buying whatever they like right away. This pattern will soon be followed by other social media networks.
- Popularity of In-App Functions – Facebook is leading the way by introducing unique features like auto-play videos while scrolling, instant articles and in-post search engines to find articles you are referencing. These engaging functionalities help users to find all they want in one place, without having to leave the application or website. Marketers benefit as they get to easily tap users’ attention.
With emerging trends, social media is writing a story of its own. It is for the marketers to read and understand the story before they are written off by the users who are extremely finicky about what is presented to them.
So how exactly do companies manage to beat the competition? Not everyone is an expert in adapting to the changing marketing needs. Social media marketing company like Solomofy takes care of your publicity and promotions through their dedicated and professional operations. Opt for a social media marketing company to boost your business and create a distinctive image for yourself.