Are you active on social media? Is it helping you increase your business in any way? If not, we’ll tell you what you might be doing wrong.
So first things first, What exactly are you expecting from social media?
While it makes a lot of sense to continuously increase your email contacts, as it can attract new customers, increase sales, generate buzz about your business, studies suggest that you should care more about building relations rather than increasing sales. A group of dedicated subscribers can outperform a list of a huge number of uninterested subscribers.
So, why E-mail?
Email marketing is all about engagement. People respond when there’s something in it for them. So give more than you get–offer convenience, quality, discounts and other incentives. And remember that no marketing channel is more conducive to engagement than social media.
Now, coming to the point, How to do it?
To grow your email list, there are ways you can make use of the engagement you have with your social media audience to turn your followers into subscribers who’ll become long-term customers.
Here are some suggestions to help you nail it.
#1: Make Subscription Simple
People are busy. Nobody wants to spend a lot of time filling a long subscription form even if they are interested in your services. You can include an email sign-up icon right on your Facebook page. Now that Facebook has updated its API, you can also post your newsletter directly to your fan page – a great way to give non-subscribers a glimpse into what they could be receiving.
#2: Adding a pop-up/overlay on your website
An overlay (those boxes that appear after you’ve surfed a website for a few a seconds) is a simple way to not only grab a visitor’s attention but to also encourage him/her to give you an email address.
Remember to time the overlay perfectly. Say, for example, a person lands on your website from a third party link, give them a chance to go to the website for a few seconds or to scroll down till the end of the page and then make the pop-up appear rather than making it appear as soon as the person lands on your website. This will give them a chance to see what you have to offer and decided if they’re interested in it or not.
#3: Ask people to spread the word
Motivating people to forward an email to a friend can help you reach more subscribers, however, it isn’t the same as getting people to share your message via Facebook or Twitter. While asking people to do so, make sure that they can click a link to compose their message online. By allowing them to send their message directly online, you can track how many people have actually spread the word.
#4: Run a contest or giveaway on social media
A great way to get more email addresses from people who want to hear from you is a contest on social media. You have a lot of options when it comes to contests, but the main idea here is to get participants to enter their email address to get something.
You can run small, popular contests like photo/selfie contest, vine competition or a simple giveaway. This will allow people to subscribe to your newsletter as you’d be mentioning the contest details in the next newsletter.
Tip: Don’t forget to email your current contact list about the contest.
#5: Offer amazing deals for subscription
Give people anything for free or at a discount and they’ll definitely consider it once. Try providing deals, or discounts to people on subscribing to your newsletters. Providing them with a coupon code/deal as soon as they provide you with their e-mail id is a good way of establishing trust about better and faster service.
Email marketing continues to dominate lead generation channels. Social media, with their focus on engagement, are ideal for building interest and loyalty, and for inspiring customers to sign up.